Privacy Policy

A Legal Disclaimer

By using this website, you agree to all applicable policies including our Terms & Conditions, Privacy Policy, Shipping, Returns, and Exchange policies. Melsina reserves the right to update or modify these at any time without prior notice. All purchases and interactions are subject to Indian law. We are not liable for indirect or consequential losses arising from the use of our services or products

Privacy Policy 

Effective Date: 06/05/2024

Melsina (“Company,” “we,” “us,” or “our”) values your trust. This Privacy Policy sets forth our firm and unambiguous commitment to safeguarding your personal information and maintaining your privacy when you use our website, mobile platforms, and associated services.

By accessing or using our website at www.melsina.com (“Website”), purchasing products, or interacting with us in any manner, you agree to the terms of this Privacy Policy and provide your explicit and informed consent to the collection, usage, storage, sharing, transfer, and protection of your information in accordance with the provisions set out below and applicable Indian law, including the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011 (the “SPDI Rules”).

If you do not agree with this policy, we respectfully advise you to refrain from using the Website or providing any personal data.

1. Collection of Personal and Sensitive Information

We may collect both personal information and sensitive personal data or information (“SPDI”) from users for the lawful purposes connected with our business. Personal information includes data that can be used to identify you directly or indirectly, such as your full name, email address, mobile number, billing and shipping address, and demographic information. Sensitive data includes, but is not limited to, financial data such as credit card, debit card, or UPI information, as well as any authentication credentials or access tokens.

This information may be collected directly from you when you interact with our Website (such as placing orders, filling forms, subscribing to our newsletters, or contacting our support), or indirectly through cookies, usage data, and technical logs generated through your interaction with our services.

The submission of personal data by you is entirely voluntary. However, refusal to provide certain requested information may result in our inability to provide you with our products or services in part or whole.

2. Use of Information

All personal data collected by Melsina is used strictly for legitimate business interests, which include, but are not limited to: (i) processing and fulfilling your orders; (ii) enabling shipping and returns; (iii) providing customer care and resolving queries; (iv) ensuring fraud prevention and security; (v) maintaining internal records and complying with financial, taxation, and legal obligations; and (vi) communicating with you regarding products, services, or promotions (only if you have opted in for such communications).

We may also use the data to enhance user experience, improve our product offerings, and ensure that content is presented in the most effective manner for you and your device. All such usage shall be limited, proportionate, and in accordance with applicable legal standards.

3. Consent and Revocation

By providing us with your personal information, you expressly consent to the collection, storage, processing, and disclosure of such information in accordance with this Privacy Policy.

You have the right to revoke your consent at any time, subject to contractual, legal, or regulatory restrictions. Revocation of consent shall be effective only prospectively and shall not affect the legality of data processing conducted prior to such revocation. Any request for withdrawal must be submitted in writing to privacy@melsina.com.

4. Disclosure of Information to Third Parties.Melsina respects your privacy and does not sell, lease, or distribute your personal information to unaffiliated third parties for commercial gain. However, we may disclose such information to third parties strictly under the following circumstances:

• To logistics and courier service providers for the purpose of delivering products.

• To third-party payment processors for facilitating secure transactions.

• To information technology service providers for platform maintenance and data storage under strict confidentiality agreements.

• To legal or regulatory authorities in compliance with applicable laws or in response to lawful requests, summons, or court orders.

• To auditors, consultants, or legal counsel who are under binding confidentiality obligations.

All third-party service providers engaged by Melsina are contractually bound to comply with data protection standards at least as stringent as those prescribed under Indian law.

5. Data Retention and Storage

Melsina shall retain your personal data only for as long as is reasonably necessary for the purposes for which it was collected or as required to comply with applicable legal, regulatory, contractual, or statutory obligations. Upon completion of the required purpose or expiry of such mandatory retention period, your personal data shall be securely deleted or anonymised.

Data may be stored on servers located within or outside India. In the case of cross-border transfers, Melsina shall ensure that your information is transferred only to jurisdictions that offer an adequate level of data protection or under legally binding agreements ensuring compliance with Indian legal standards.

6. Protection and Security of Personal Data

Melsina implements robust and reasonable security practices and procedures as required under Rule 8 of the SPDI Rules to safeguard personal and sensitive data against unauthorised access, loss, misuse, alteration, or destruction. These measures include, but are not limited to: encrypted communications, password-protected systems, role-based access controls, firewalls, secure server infrastructure, and routine security audits.

Despite our best efforts, no system can be completely secure. Therefore, we do not warrant that the Website or its infrastructure is immune to all security breaches. Users are advised to take precautionary measures including using secure networks and maintaining confidentiality of login credentials.

7. User Rights and Grievance Redressal

Subject to applicable law, you may request access to your personal data, request rectification of incorrect or incomplete data, object to processing under certain circumstances, and request deletion of your data where no longer required.

For any concerns, complaints, or to exercise your legal rights, you may contact our designated Grievance Officer as per Rule 5(9) of the SPDI Rules:
Email: support@melsina.com
Contact Number: 9650838563
Working Days: Monday to Friday
Response Time: Within 7 working days

8. Children’s Privacy

The Website is not intended for use by individuals under the age of 18. Melsina does not knowingly collect personal information from minors. If it is brought to our attention that such data has been collected inadvertently, it will be immediately deleted from our records.

9. Cookies and Tracking Technologies

The Website uses cookies and similar tracking technologies to enhance user experience, understand user behavior, and improve service performance. By continuing to use the Website, you consent to the placement of such cookies on your device. You may modify your browser settings to decline cookies, though some features of the site may not function optimally as a result.

10. Modifications to This Privacy Policy

Melsina reserves the right to amend, modify, or update this Privacy Policy at any time without prior notice. Any such changes will be published on this page with an updated effective date. Continued use of the Website or services after the posting of modifications shall constitute your acknowledgment and acceptance of such changes.

Disclosure of Information to Third Parties (Updated)

Melsina respects your privacy and does not sell, lease, or distribute your personal information to unaffiliated third parties for commercial gain. However, we may disclose such information to third parties strictly under the following circumstances:

• To our official payment gateway partner, Razorpay, for the secure processing of payments. All transactions conducted via Razorpay are subject to Razorpay’s own privacy policies and terms, which we encourage you to review.

• To logistics and courier service providers for the purpose of fulfilling and delivering your orders.

• To information technology service providers for platform maintenance, data storage, or infrastructure services under strict confidentiality obligations.

• To regulatory authorities or law enforcement upon receipt of a lawful request, subpoena, or legal process.

• To auditors, consultants, or legal advisors under non-disclosure agreements.

All third-party service providers are contractually bound to maintain the confidentiality, integrity, and security of your information and adhere to data protection standards that are consistent with applicable Indian law.

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